Thursday, 25 September 2014

IP/WBL: Research - Conceptual Illustration: Part 2 - Advertising Illustration

What is Advertising Illustration?

Todd Alan Breland

Illustration which is used to persuade or manipulate an audience for political, ideological or commercial purposes. Most commonly to promote encourage the commercial success of a product or event.

Where does it come from?

Written advertisements are thought to have existed since as far back as the ancient Egyptians, however middle age Europe saw the rise of the use of images on signs as tradesmen needed  to communicate to the illiterate masses.

Joseph Christian Leyendecker - Kellog's Corn Flakes, 1915

Advertisements first appeared in print in newspapers in the 18th century. The first examples of modern advertisements, which used visual association and slogans to target a specific audience, appeared in the 19th century. Illustrations were used in adverts to visually express the desired qualities of a brand or product by it's owners towards their customers. Often trying to appeal and related to the upper class, these illustrations were often lavishly painted pieces.

What's it like now?

In 2010 worldwide spending on advertising was recorded as being $467 billion USD.

At it's core the purpose of advertising has remained the same, however in the last century its place in the commercial business hierarchy has sky rocketed as companies have become more aware of consumer psychology.

Graham Carter, Burning the Clocks Festival Brighton

We encounter advertising everywhere; posters at bus stops, on bill boards, mobile advertising on cars and buses, television, radio, newspapers, magazines, websites. And although illustration is no longer dominant in advertising, it still has it's place. 

Patrick Latimer (with FoxP2 Studios), 'School can't teach them everything' - 
National Geographic Kids Magazine

For illustrators work in this field isn't limited specifically to literal adverts, but can be extended to package design (specific products, supermarkets own, carrier bags)and branding elements (such as logos and company specific fonts, colour schemes or images.)

Emma Dibben - Food, Waitrose.

Monday, 22 September 2014

IP/WBL Research - Conceptual Illustration:: Part 1 - Editorial Illustration

What is Editorial Illustration? 

Paula Bowles

Quite simply; illustration which accompanies an article of text. 

Where does it come from?

'The Tempter' Sidney Strube, Daily Express, 1925

Originated from political cartoons/caricatures that would accompany political opinion pieces in magazines and newspapers such as Punch and The Daily Express. Satirical pieces with a focus on statement and humour.

What is the nature of Editorial Illustration now?

EllaKooKoo - 'It's my turn' 

Though political cartoons are still very much alive, editorial illustration has grown into a much more varied area of work. Where there once was very much a niche of political articles paired with satirical cartoons, we now see articles with any subject or purpose being accompanied by images of any drawing style. The term has more broadly come to be used to encompass magazine cover design also. 

Noam Weiner

Despite this, the key purpose of editorial illustration remains the same; to emphasise or illuminate a key concept within the article. Editorial illustrations are visual elements within a publication that support or explain a concept. This could be a visual representation of a segment of text, such as an info-graphic of statistics, or an abstract image which the text does not describe. 

As graphic design has gained a more prominent place and therefore become more integrated into the layout of publications, modern editorial illustrations appear in a far greater range of formats than the classic predecessor's form of a single cartoon or narrative strip. 

These Are Things - 'Life is Sweet,' Afar Magazine 

Where there is now an emphasis on the visual relationship between text and image, modern editorial illustrations may take the form of a single or series of images in many shapes and sizes; covering a majority of a double page spread in some cases. 

Editorial illustrations are in regular demand, as most magazines/papers are published on a regular basis. As with most publication-related illustrator roles, editorial illustration requires a flexible, client friendly attitude and willingness to collaborate with an art director. There is generally a quick turn around involved in making editorial images, due to deadlines being set several months before the date of publication.